This new job is ambiguous. I don’t have a job title. The company doesn’t have a name. At the moment, there are only three of us. We don’t know what this will become, we only have a general direction. My office will be at my house… in Austin… and in cyberspace on IM, Twitter, Facebook… To many, this recipe might spell fear. To me, it’s comfortable. I thrive in the unknown–no rules, no baggage, no momentum to pull us into mediocrity. We get to build this from scratch in a thoughtful and disciplined manner. It’s my opportunity to bring my engagement ideas to life and the perfect time to leverage my background to apply a design thinking approach to the way we, and our clients, do business.

I had the joy to experience the reviving entrepreneurial spirit at yesterday’s public beta launch party at the Wuala office in Zurich. And I experience it daily when working for my own company – Printscreen GmbH. A great feeling indeed, and inspiring others, too.

Thanks a lot to the notary and the jurists at HRA Zurich who made it possible!